Sparkling Bradford

To Bradford & District Businesses

The Sparkling Bradford winter campaign will work to boost the visitor economy by showcasing the visitor experience on offer across the Bradford district during winter 2021/22. The winter campaign will run November 2021 - February 2022.

Media Campaign

The Sparkling Bradford media campaign aims to position Sparkling Bradford as the 'go to' place for details of local events and experiences for Bradford district residents and the wider region.

The campaign promotes the website and encourages interaction through social media #SparklingBradford.

You will see the campaign featured:

  • On buses, at railway stations and JCDecaux sites
  • In local magazines, including Yorkshire Living, Northern Life and Yorkshire Life.
  • Radio campaigns on Heart Yorkshire, Pulse and Greatest Hits Radio
  • Regular press releases promoting the campaign and a ‘Sparkling Friday’ feature with the Telegraph and Argus.

If you are a tourism, retail or hospitality business in Bradford district and you’ve not yet joined Sparkling Bradford, contact us now!

There is no cost to being involved, tell us about your business, experience or event and we will provide you with a FREE entry on Tag us in your social media posts #SparklingBradford and we will do the rest.


To support organisations, businesses and individuals we have created a handy business toolkit.

The guide includes advice on utilising PR and how to connect your messages with the Sparkling Bradford campaign.

Download now


visit bradford
Call For Winter 2021 Content

It's time to start planning your winter marketing campaign, with the help of Sparkling Bradford. Whatever you are doing we’d like to help you shout about it and let the whole Bradford district know there is still lots to sparkle about this winter!
Don't forget to use the hash tag #SparklingBradford on social media for your winter activities!

Find Out More & Take Part (pdf.)

Good To Go

We’re pleased to report over 70 of our local tourism businesses have signed up to the Industry Standard ‘We’re Good to Go’ if you’ve not done it yet, now is the time!

For more advice on reopening VisitBritain have brought together all the advice for Tourism businesses onto one useful page, take a look here.


Press Archive