Sparkling Bradford
To Bradford & District Businesses
The Sparkling Bradford winter campaign will work to boost the visitor economy by showcasing the visitor experience on offer across the Bradford district during winter 2021/22. The winter campaign will run November 2021 - February 2022.
Media Campaign
The Sparkling Bradford media campaign aims to position Sparkling Bradford as the 'go to' place for details of local events and experiences for Bradford district residents and the wider region.
The campaign promotes the website www.sparklingbradford.info and encourages interaction through social media #SparklingBradford.
You will see the campaign featured:
- On buses, at railway stations and JCDecaux sites
- In local magazines, including Yorkshire Living, Northern Life and Yorkshire Life.
- Radio campaigns on Heart Yorkshire, Pulse and Greatest Hits Radio
- Regular press releases promoting the campaign and a ‘Sparkling Friday’ feature with the Telegraph and Argus.
If you are a tourism, retail or hospitality business in Bradford district and you’ve not yet joined Sparkling Bradford, contact us now!
There is no cost to being involved, tell us about your business, experience or event and we will provide you with a FREE entry on www.sparklingbradford.info. Tag us in your social media posts #SparklingBradford and we will do the rest.
BUSINESS TOOLKIT
To support organisations, businesses and individuals we have created a handy business toolkit.
The guide includes advice on utilising PR and how to connect your messages with the Sparkling Bradford campaign.
It's time to start planning your winter marketing campaign, with the help of Sparkling Bradford. Whatever you are doing we’d like to help you shout about it and let the whole Bradford district know there is still lots to sparkle about this winter!
Don't forget to use the hash tag #SparklingBradford on social media for your winter activities!
Find Out More & Take Part (pdf.)
Now in its third year, Sparkling Bradford is a partnership campaign, with Visit Bradford, The Broadway Bradford, Bradford Business Improvement District (BID), Ilkley BID and Bradford Council which encompasses the whole Bradford district.
Providing support and marketing of Bradford district through the Sparkling Bradford initiatives both at winter and during the summer, along with an extensive PR campaign to keep local people informed and engaged.
For more information follow #SparklingBradford and @VisitBradford on Twitter, Facebook and Sparkling Bradford on Instagram, search Sparkling Bradford online.
We’re pleased to report over 70 of our local tourism businesses have signed up to the Industry Standard ‘We’re Good to Go’ if you’ve not done it yet, now is the time!
For more advice on reopening VisitBritain have brought together all the advice for Tourism businesses onto one useful page, take a look here.
Press Archive
2022
- January 2022 - Sparkling Bradford businesses benefit from winter boost - The Yorkshire Press, Bradford Telegraph and Argus, Bradford Zone, Keighley News.
- February 2022 - Half Term Activities - T&A, Bradford Zone, Ilkley Chat, Rombalds Radio Website.
- February 2022 - Romatic Places to Propose (Valentine Feature), Ilkley Focus, T&A, Ilkley Gazette, Wharfedale Observer, Bradford Zone.
- February 2022 - Sparkling Bradford Highlights in the T&A on 4th Feb, 11th Feb.
- January 2022 - Bradford’s Indie Businesses Boom Despite Pandemic - Yorkshire Press, BDaily, T&A, Yorkshire Times.
- January 2022 - Sparkling Bradford Highlights in the T&A on 7th Jan, 14th Jan, 21st Jan, and 28th Jan.
2021
- December 2021 - Winter Walks in the Bradford T&A, Yorkshire Times, and Lancashire Times.
- December 2021 - Riddlesden Festive Trail in the Keighley News.
- December 2021 - Lots of things to enjoy in Bradford between Christmas and New Year in the T&A
- December 2021 - Sparkling Friday the run up to Christmas in the T&A
- December 2021 - The Yorkshire Press, Ilkley Gazette, Bradford Zone, The Yorkshire Times - Festive Feasts this Winter in the Bradford District
- December 2021 - Sparkling Friday coverage in the T&A
- December 2021 - The Bradford T&A, Topic UK, Bdaily, The Yorkshire Press and BradfordZone, Bradford Businesses Urged To Sparkle This Winter
- November 2021 - T&A, BDaily, The Yorkshire Press, BradfordZone, Yorkshire Business Daily, Yorkshire Business Woman, Topic UK - Late Night Shopping
- November 2021 - Bradford Means Business, Business in the News, and Topic UK - Festive Launch in the city
- September 2021 - Sparkling Bradford brings boost to local businesses
- August 2021 - Sparkling celebrates district top attractions
- February 2021 - WATCH: Billy Pearce and co ready for Bradford to reopen
- January 2021 - Photograph project launched to find 'winter sparkle' during lockdown in Bradford
- January 2021 - Chance to add to a Sparkling district gallery
- January 2021 - Business Mondays, TopicUK, Keighley News, Ethical Much - Bradford's picture perfect lockdown discoveries
2019
- December 2019 - Sparkling Bradford programme boosts visitor numbers
- November 2019 - Saltaire Primary School youngsters enjoy Sparkling Bradford
- November 2019 - Christmas Arrives early With Sparkling Bradford
- October 2019 - District to sparkle with stacks of festive events
- July 2019 - Yorkshire Day to be celebrated with Sparkling Bradford
- July 2019 - Events schedule to guarantee a Sparkling Bradford summer
- December 2018 - Bradford: The city of stars and sparkle hosts festive fashion special
2020
- December 2020 - People Who Make City Sparkle Celebrated this Winter
- December 2020 - Winter campaign aims to celebrate success in Bradford
- December 2020 - Business Mondays, The Yorkshire Press - Bradford’s Ready to Sparkle and Shine This Winter
- December 2020 - Winter campaign aims to celebrate success in Bradford
- December 2020 - Asian Sunday, Keighley News - Adding sparkle to the district
- August 2020 - Ilkley's Ticket Office Bar has gone the extra mile with safety measures
- August 2020 - The Potting Shed in Bingley is our Pub of the Week
- August 2020 - Ilkley is being urged to help the district ‘sparkle’
- August 2020 - Initiative encourages locals to explore Bradford district this summer
- July 2020 - New 'Bradvocate' ready to show off best of Bradford
- July 2020 - Trader of the Week: Bradford's Rooftop Cafe is city centre oasis
- July 2020 - Sparkling Bradford Summer Campaign Launch
- January 2020 - Celebration at Sparkling Bradford Footfall over Christmas
